i am an art and creative director with over a decade of experience building brand identities and leading campaigns for names like fossil, zodiac, skagen, watch station, katchin, and misfit collectibles, along with fashion and lifestyle brands including converse, diesel, and emporio armani. my work covers the full creative process, art direction, branding, and digital creative direction, from pre-production through on-set direction to final edit, and i've led global brand launches, directed international creative teams, and built campaigns across digital, print, social, and retail.
i lead with craft first. every project starts with a point of view, then gets built out through photography, video, and design systems that hold up across every touchpoint a customer sees. whether i am shaping a brand from the ground up or bringing new life to an established one, the goal is always the same: make the details add up to something people recognize, remember, and trust.
︎ email
︎ instagram
︎ linkedin
i lead with craft first. every project starts with a point of view, then gets built out through photography, video, and design systems that hold up across every touchpoint a customer sees. whether i am shaping a brand from the ground up or bringing new life to an established one, the goal is always the same: make the details add up to something people recognize, remember, and trust.
︎ email
︎ instagram
︎ linkedin