ccs set out to build grand openings and a real community around the brand, a place for skateboarders to connect over a shared passion. i helped build a digital identity that merged design with technology to capture the spirit of skateboarding itself.
we started by studying the community, using that research to shape prototypes that improved the experience. what came out of it was a visual identity built around edgy contours, bold typography, and a vivid color palette, something that felt like it belonged to skate culture rather than a brand trying to borrow from it. the site became a hub for user-generated content, with experiences built in to keep people engaged.
the work extended past the site into print collateral, marketing materials, digital content, and live events, tying everything into one cohesive brand experience. it became a project that connected skateboarders around a shared identity, one built on the culture itself.
we started by studying the community, using that research to shape prototypes that improved the experience. what came out of it was a visual identity built around edgy contours, bold typography, and a vivid color palette, something that felt like it belonged to skate culture rather than a brand trying to borrow from it. the site became a hub for user-generated content, with experiences built in to keep people engaged.
the work extended past the site into print collateral, marketing materials, digital content, and live events, tying everything into one cohesive brand experience. it became a project that connected skateboarders around a shared identity, one built on the culture itself.
role: art direction/ branding
©: ccs
agency: automatic media
©: ccs
agency: automatic media