at zodiac watches, i shaped the brand's identity and digital presence through art direction, conceptualizing and executing a visual vision that captured its rebellious spirit alongside its commitment to precision swiss timekeeping. leading a team of designers, i kept our creative direction closely aligned with the brand's core ethos and objectives throughout every project.
my work in video production meant overseeing content built for distribution across platforms, while my approach to photo art direction produced visuals that authentically represented the brand and its products. at the center of it all was a commitment to craftsmanship and design innovation, drawing on zodiac's roots in swiss horology tradition and the multicultural spirit at the heart of swiss watchmaking.
my work in video production meant overseeing content built for distribution across platforms, while my approach to photo art direction produced visuals that authentically represented the brand and its products. at the center of it all was a commitment to craftsmanship and design innovation, drawing on zodiac's roots in swiss horology tradition and the multicultural spirit at the heart of swiss watchmaking.
role: art director
company: zodiac watches
company: zodiac watches