katchin, a globally renowned lifestyle brand, is celebrated as a premier marketplace offering a curated selection of international products and brands, specializing in watches, jewelry, and accessories. this esteemed company has seamlessly embraced the digital arena, captivating audiences worldwide through innovative digital marketing initiatives.
as the art director, my mission is to imbue the brand's identity with vibrancy, fostering meaningful connections with our cherished customers. through the strategic use of photography, illustrations, and animations, i craft a dynamic and engaging narrative that deeply resonates with our youthful audience, ensuring katchin remains a trailblazer in the lifestyle industry.
as the art director, my mission is to imbue the brand's identity with vibrancy, fostering meaningful connections with our cherished customers. through the strategic use of photography, illustrations, and animations, i craft a dynamic and engaging narrative that deeply resonates with our youthful audience, ensuring katchin remains a trailblazer in the lifestyle industry.
role: art direction /branding
/digital creative direction
company: katchin
photography: leeor wild
styling: amy mach
words: sandy sanchez
/digital creative direction
company: katchin
photography: leeor wild
styling: amy mach
words: sandy sanchez