katchin is a lifestyle marketplace specializing in watches, jewelry, and accessories, built around a curated selection of international products and brands. as art director, my job was to give that identity life, translating who the brand is into visuals people would actually connect with.
i led that through photography, illustration, and animation, building a visual narrative aimed at a younger, style-driven audience. every asset, from product photography to social content, had to feel consistent with the brand's voice while still feeling current, so i worked closely with photographers and designers to keep the visual language sharp and cohesive across every touchpoint the customer saw.
i led that through photography, illustration, and animation, building a visual narrative aimed at a younger, style-driven audience. every asset, from product photography to social content, had to feel consistent with the brand's voice while still feeling current, so i worked closely with photographers and designers to keep the visual language sharp and cohesive across every touchpoint the customer saw.
role: art direction / branding / digital creative direction
company: katchin
photography: leeor wild
styling: amy mach
words: sandy sanchez
company: katchin
photography: leeor wild
styling: amy mach
words: sandy sanchez