oaktopia music and arts festival drew a crowd of over 10,000 attendees from 25 states and three countries over three days in denton, tx. as art director, i led a full reimagining of the festival's brand identity and marketing, from print and digital materials to cross-platform social campaigns.
on-site, i directed the visual displays that shaped the on-stage experience, along with sponsorship packages, stage design, and credentials and apparel, work built to make every part of the festival feel considered and cohesive, not just the stage itself.
on-site, i directed the visual displays that shaped the on-stage experience, along with sponsorship packages, stage design, and credentials and apparel, work built to make every part of the festival feel considered and cohesive, not just the stage itself.
role: art direction/ experiential design
©: oaktopia music & art festival
agency: m. houlihan
©: oaktopia music & art festival
agency: m. houlihan