as art director at watch station, i led photo art direction across the brand, working from the belief that every image should carry a narrative, not just show a product. i directed shoots from concept through execution, shaping composition, lighting, and styling to make sure each photograph authentically captured the brand's essence.
i worked closely with photographers and creative teams at every stage, from initial ideation through final selects, building a consistent visual language that gave the brand's product photography a distinct, recognizable feel across every platform it appeared on.
i worked closely with photographers and creative teams at every stage, from initial ideation through final selects, building a consistent visual language that gave the brand's product photography a distinct, recognizable feel across every platform it appeared on.