at watch station, we firmly believe in the power of visual storytelling, recognizing that each image has the potential to convey a compelling narrative. as the art director, i’ve had the honor of guiding our skilled teams in crafting captivating imagery that resonates with our audience.

my proficiency lies in ideation and directing shoots to actualize our vision. from conceptualization through to execution, i collaborate closely with our teams to ensure that each photograph authentically embodies the essence of our brand, creating memorable visual experiences that leave a lasting impression.
role: art director

©: watch station
company: fossil group
m. houlihan branding & digital creative direction - heyhoulihan@gmail.com