at skagen denmark watches, i directed the development of compelling designs and illustrations for products, in-store displays, and packaging, shaping an engaging brand experience for our customers.

my involvement extended to product design, where i meticulously crafted original art and digital watch faces, ensuring each design resonated with the unique essence of the skagen brand. furthermore, i facilitated collaborations with artists, enriching our product marketing efforts with fresh perspectives and creative approaches.
role: art director

©: skagen denmark
company: fossil group
m. houlihan branding & digital creative direction -