at skagen denmark, i directed the development of designs and illustrations across products, in-store displays, and packaging, shaping a cohesive brand experience at every touchpoint customers encountered.

my involvement extended into product design, where i crafted original art and digital watch faces, each one built to reflect skagen's distinct visual identity. i also led collaborations with outside artists, bringing fresh perspective and creative range into the brand's product marketing.

<sup>role: art director

©: skagen denmark
company: fossil group</sup>