hey houli

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	<title>hey houli</title>
	<link>https://heyhouli.com</link>
	<description>hey houli</description>
	<pubDate>Mon, 29 Apr 2024 17:33:48 +0000</pubDate>
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		<title>homepage</title>
				
		<link>https://heyhouli.com/homepage</link>

		<pubDate>Fri, 18 Jun 2021 19:15:57 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

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hey houli


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		<title>katchin</title>
				
		<link>https://heyhouli.com/katchin</link>

		<pubDate>Sat, 19 Jun 2021 01:45:39 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

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        &#60;img width="2700" height="1080" width_o="2700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/20f547680b98ddfd9c0a21a502e50f4c83a02b74c94ecc1cc91095ee54e3b590/michael-houlihan_katchin.jpg" data-mid="209268542" border="0"  src="https://freight.cargo.site/w/1000/i/20f547680b98ddfd9c0a21a502e50f4c83a02b74c94ecc1cc91095ee54e3b590/michael-houlihan_katchin.jpg" /&#62;
        
        &#60;img width="2700" height="1348" width_o="2700" height_o="1348" data-src="https://freight.cargo.site/t/original/i/7101b667c67962f6508935802539b1a35db6ab7ac9b543efd695fae7ca79339e/Group-27.png" data-mid="184529934" border="0"  src="https://freight.cargo.site/w/1000/i/7101b667c67962f6508935802539b1a35db6ab7ac9b543efd695fae7ca79339e/Group-27.png" /&#62;
        

        &#60;img width="2702" height="1338" width_o="2702" height_o="1338" data-src="https://freight.cargo.site/t/original/i/17ae0566141408ef2fc592b5dfa9e3901025dd863228a44913047a83058e41d4/Group-149246.jpg" data-mid="209286876" border="0"  src="https://freight.cargo.site/w/1000/i/17ae0566141408ef2fc592b5dfa9e3901025dd863228a44913047a83058e41d4/Group-149246.jpg" /&#62;
        

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        &#60;img width="2702" height="1338" width_o="2702" height_o="1338" data-src="https://freight.cargo.site/t/original/i/b1330dbdd791a3f4bd8ac98c92dec85cf8ce9df4f2946b9358fd980cd8c06c0c/Group-149237.jpg" data-mid="209286150" border="0"  src="https://freight.cargo.site/w/1000/i/b1330dbdd791a3f4bd8ac98c92dec85cf8ce9df4f2946b9358fd980cd8c06c0c/Group-149237.jpg" /&#62;&#60;img width="2702" height="1338" width_o="2702" height_o="1338" data-src="https://freight.cargo.site/t/original/i/6af267470d0b114292f7c2756205177357193480c2f1f84b34a6c2c10cad4372/Group-149238.jpg" data-mid="209286151" border="0"  src="https://freight.cargo.site/w/1000/i/6af267470d0b114292f7c2756205177357193480c2f1f84b34a6c2c10cad4372/Group-149238.jpg" /&#62;
        

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        &#60;img width="2702" height="1338" width_o="2702" height_o="1338" data-src="https://freight.cargo.site/t/original/i/87d70726e45e384429d4ec79324cf0bcc64d28ef9eac955738dd48cd7425d86f/Group-149243.jpg" data-mid="209286153" border="0"  src="https://freight.cargo.site/w/1000/i/87d70726e45e384429d4ec79324cf0bcc64d28ef9eac955738dd48cd7425d86f/Group-149243.jpg" /&#62;
        
        &#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/cc539c751b5268633fe8bcdf26b8f74ad7ba442785b0ff362ffe4c98c3539a3f/Group-149242.jpg" data-mid="209286870" border="0"  src="https://freight.cargo.site/w/1000/i/cc539c751b5268633fe8bcdf26b8f74ad7ba442785b0ff362ffe4c98c3539a3f/Group-149242.jpg" /&#62;
        

            katchin is a lifestyle marketplace specializing in watches, jewelry, and accessories, built around a curated selection of international products and brands. as art director, my job was to give that identity life, translating who the brand is into visuals people would actually connect with.
i led that through photography, illustration, and animation, building a visual narrative aimed at a younger, style-driven audience. every asset, from product photography to social content, had to feel consistent with the brand's voice while still feeling current, so i worked closely with photographers and designers to keep the visual language sharp and cohesive across every touchpoint the customer saw.
        
        
        role: art direction / branding / digital creative direction
        
        
        company: katchin
            
            photography: leeor wild
 styling: amy mach
 words: sandy sanchez
        
    
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		<title>zodiac watches</title>
				
		<link>https://heyhouli.com/zodiac-watches</link>

		<pubDate>Mon, 15 Apr 2024 21:50:59 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

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        &#60;img width="2700" height="1080" width_o="2700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/95163185bef45a5a4d0503d471be22c4d0fc7736b33577690d91d2b6f4115632/michael-houlihan_zodiac_watches.jpg" data-mid="209268469" border="0"  src="https://freight.cargo.site/w/1000/i/95163185bef45a5a4d0503d471be22c4d0fc7736b33577690d91d2b6f4115632/michael-houlihan_zodiac_watches.jpg" /&#62;
        
        
&#60;img width="1000" height="459" width_o="1000" height_o="459" data-src="https://freight.cargo.site/t/original/i/02c2f8230103d03740824f12bb224331f005983be688cdac3a5dd1e58efe1aa8/zodiac-michael-houlihan-gmt.gif" data-mid="209271289" border="0"  src="https://freight.cargo.site/w/1000/i/02c2f8230103d03740824f12bb224331f005983be688cdac3a5dd1e58efe1aa8/zodiac-michael-houlihan-gmt.gif" /&#62;

        
        &#60;img width="2406" height="1280" width_o="2406" height_o="1280" data-src="https://freight.cargo.site/t/original/i/350571c5057b7b9058b40e7028cb30d10b7915c50609ef5780dc1750e0f11440/Mask-Group-30.jpg" data-mid="209244196" border="0"  src="https://freight.cargo.site/w/1000/i/350571c5057b7b9058b40e7028cb30d10b7915c50609ef5780dc1750e0f11440/Mask-Group-30.jpg" /&#62;
        
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        &#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/5013c1b455a5dcdf7fab339c02adaa3b3a4003a90dd750b0e166e24c4128e16d/Group-149270.jpg" data-mid="209291143" border="0"  src="https://freight.cargo.site/w/1000/i/5013c1b455a5dcdf7fab339c02adaa3b3a4003a90dd750b0e166e24c4128e16d/Group-149270.jpg" /&#62;
        
        &#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/ebbc3bf4c7b6dc42a106dabd1e1811f40f498fa64e9d20e0a1ba4fb18489ef7f/Group-149274.jpg" data-mid="209291144" border="0"  src="https://freight.cargo.site/w/1000/i/ebbc3bf4c7b6dc42a106dabd1e1811f40f498fa64e9d20e0a1ba4fb18489ef7f/Group-149274.jpg" /&#62;
        
    
            at zodiac watches, i shaped the brand's identity and digital presence through art direction, conceptualizing and executing a visual vision that captured its rebellious spirit alongside its commitment to precision swiss timekeeping. leading a team of designers, i kept our creative direction closely aligned with the brand's core ethos and objectives throughout every project.
my work in video production meant overseeing content built for distribution across platforms, while my approach to photo art direction produced visuals that authentically represented the brand and its products. at the center of it all was a commitment to craftsmanship and design innovation, drawing on zodiac's roots in swiss horology tradition and the multicultural spirit at the heart of swiss watchmaking.
        
    
 role: art director
        
 company: zodiac watches
    
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		<title>watch station</title>
				
		<link>https://heyhouli.com/watch-station</link>

		<pubDate>Mon, 15 Apr 2024 19:59:31 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

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&#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/979440209019a8ad74b56bba0d234461fa66862d5d607fe6954203ccce0d243a/m-houlihan-heyhouli--watch-station-4.jpg" data-mid="209316090" border="0"  src="https://freight.cargo.site/w/1000/i/979440209019a8ad74b56bba0d234461fa66862d5d607fe6954203ccce0d243a/m-houlihan-heyhouli--watch-station-4.jpg" /&#62;
&#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/453bcb33d6eb581896ee73ee4b62db6f04295bae11e47ac0a506bb7d930b5c93/m-houlihan-heyhouli--watch-station-3.jpg" data-mid="209316089" border="0"  src="https://freight.cargo.site/w/1000/i/453bcb33d6eb581896ee73ee4b62db6f04295bae11e47ac0a506bb7d930b5c93/m-houlihan-heyhouli--watch-station-3.jpg" /&#62;

        
            as art director at watch station, i led photo art direction across the brand, working from the belief that every image should carry a narrative, not just show a product. i directed shoots from concept through execution, shaping composition, lighting, and styling to make sure each photograph authentically captured the brand's essence.
i worked closely with photographers and creative teams at every stage, from initial ideation through final selects, building a consistent visual language that gave the brand's product photography a distinct, recognizable feel across every platform it appeared on.
        
    
        role: art director
            ©: watch stationcompany: fossil group
        
    
</description>
		
	</item>
		
		
	<item>
		<title>skagen denmark</title>
				
		<link>https://heyhouli.com/skagen-denmark</link>

		<pubDate>Tue, 16 Apr 2024 17:54:54 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

		<guid isPermaLink="true">https://heyhouli.com/skagen-denmark</guid>

		<description>
    
        
        &#60;img width="2700" height="1080" width_o="2700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df5349fe9d134b810e3c9d90e3a47d95d6a47f0f84df536008e3ecb46566c9b4/michael-houlihan_skagen_denmark.jpg" data-mid="209268546" border="0"  src="https://freight.cargo.site/w/1000/i/df5349fe9d134b810e3c9d90e3a47d95d6a47f0f84df536008e3ecb46566c9b4/michael-houlihan_skagen_denmark.jpg" /&#62;
        
        &#60;img width="2700" height="1240" width_o="2700" height_o="1240" data-src="https://freight.cargo.site/t/original/i/764700ae1d5ae844f99a001bff07224cad8e95c2a2ecad1a987723d4aebc01c2/Group-149662.jpg" data-mid="209983939" border="0"  src="https://freight.cargo.site/w/1000/i/764700ae1d5ae844f99a001bff07224cad8e95c2a2ecad1a987723d4aebc01c2/Group-149662.jpg" /&#62;
        
        &#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/8b41317117a78fa41ac79731f5c225cf13ac3613542f77bca5a5aef6124a0a19/Group-149661.jpg" data-mid="209983877" border="0"  src="https://freight.cargo.site/w/1000/i/8b41317117a78fa41ac79731f5c225cf13ac3613542f77bca5a5aef6124a0a19/Group-149661.jpg" /&#62;
        

        &#60;img width="2786" height="1280" width_o="2786" height_o="1280" data-src="https://freight.cargo.site/t/original/i/e041a94c9931995d33817282e2a9effb7e822a95e9c41fb9b3306ccb9b325341/Group-55.jpg" data-mid="209105447" border="0"  src="https://freight.cargo.site/w/1000/i/e041a94c9931995d33817282e2a9effb7e822a95e9c41fb9b3306ccb9b325341/Group-55.jpg" /&#62;&#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/9b2b1a296738f6b58c3404201be4a748085e13e2f7203325e31926f3092bc22b/Group-149684.jpg" data-mid="209985874" border="0"  src="https://freight.cargo.site/w/1000/i/9b2b1a296738f6b58c3404201be4a748085e13e2f7203325e31926f3092bc22b/Group-149684.jpg" /&#62;
        
        &#60;img width="2786" height="1280" width_o="2786" height_o="1280" data-src="https://freight.cargo.site/t/original/i/80c1e5402bb545f51e24b7017ed7ab226f8a16589b824415d54ce820df69930c/Group-56.jpg" data-mid="209105448" border="0"  src="https://freight.cargo.site/w/1000/i/80c1e5402bb545f51e24b7017ed7ab226f8a16589b824415d54ce820df69930c/Group-56.jpg" /&#62;
        
        &#60;img width="2700" height="1240" width_o="2700" height_o="1240" data-src="https://freight.cargo.site/t/original/i/b0b68c1ec921626fd766c34fc3995091ea5704c53c390679536912fc239ce012/Group-149688.jpg" data-mid="209985923" border="0"  src="https://freight.cargo.site/w/1000/i/b0b68c1ec921626fd766c34fc3995091ea5704c53c390679536912fc239ce012/Group-149688.jpg" /&#62;
        

&#60;img width="594" height="590" width_o="594" height_o="590" data-src="https://freight.cargo.site/t/original/i/f6810b7bb778648d86f085460fbda1959b8c9d00fd2137a6e0381cb5cb6e79e5/askage_aviay_v1.png" data-mid="209085077" border="0"  src="https://freight.cargo.site/w/594/i/f6810b7bb778648d86f085460fbda1959b8c9d00fd2137a6e0381cb5cb6e79e5/askage_aviay_v1.png" /&#62;
&#60;img width="1440" height="1196" width_o="1440" height_o="1196" data-src="https://freight.cargo.site/t/original/i/1a0228f0c9d7ad63911fd32409aab3d5732d24078f20dd586e33bc7062643fd2/5_13_Aaren_Aviary_Desktop_2.gif" data-mid="209085076" border="0"  src="https://freight.cargo.site/w/1000/i/1a0228f0c9d7ad63911fd32409aab3d5732d24078f20dd586e33bc7062643fd2/5_13_Aaren_Aviary_Desktop_2.gif" /&#62;
&#60;img width="592" height="595" width_o="592" height_o="595" data-src="https://freight.cargo.site/t/original/i/f91c3b66bdf9cfe30f505109a6c4dc45601b6a6c519965794747b9ce899c7f2a/askage_aviay_v2.png" data-mid="209085078" border="0"  src="https://freight.cargo.site/w/592/i/f91c3b66bdf9cfe30f505109a6c4dc45601b6a6c519965794747b9ce899c7f2a/askage_aviay_v2.png" /&#62;

        
        &#60;img width="2786" height="1280" width_o="2786" height_o="1280" data-src="https://freight.cargo.site/t/original/i/97acd91097de9a8b12916166f045fda0810fc03ce91ee0635bf583adeab0666a/Group-57.jpg" data-mid="209105449" border="0"  src="https://freight.cargo.site/w/1000/i/97acd91097de9a8b12916166f045fda0810fc03ce91ee0635bf583adeab0666a/Group-57.jpg" /&#62;
        
        &#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/7dc259817856b69b50d1b0e520635c577088a605abc4da8cb7446b2f46d70772/Group-149664.jpg" data-mid="209985791" border="0"  src="https://freight.cargo.site/w/1000/i/7dc259817856b69b50d1b0e520635c577088a605abc4da8cb7446b2f46d70772/Group-149664.jpg" /&#62;
        
        &#60;img width="2786" height="1280" width_o="2786" height_o="1280" data-src="https://freight.cargo.site/t/original/i/0b72235fc756f20d19e8bb9a6913aec2d23b1894d13544150c3de6a7378a1fa8/Group-60.jpg" data-mid="209105452" border="0"  src="https://freight.cargo.site/w/1000/i/0b72235fc756f20d19e8bb9a6913aec2d23b1894d13544150c3de6a7378a1fa8/Group-60.jpg" /&#62;
        
        &#60;img width="1956" height="904" width_o="1956" height_o="904" data-src="https://freight.cargo.site/t/original/i/fff6bead381ccf7e9bc30adb7a71649564cb5e48c5a3482aced1ce38f0d9ea53/Group-58.jpg" data-mid="209105450" border="0"  src="https://freight.cargo.site/w/1000/i/fff6bead381ccf7e9bc30adb7a71649564cb5e48c5a3482aced1ce38f0d9ea53/Group-58.jpg" /&#62;
        
        &#60;img width="2786" height="1280" width_o="2786" height_o="1280" data-src="https://freight.cargo.site/t/original/i/4070922ac39f79ca4d016e8d5e9e4da6913c873e22934e75941afd57fab2a386/Group-47.jpg" data-mid="209106803" border="0"  src="https://freight.cargo.site/w/1000/i/4070922ac39f79ca4d016e8d5e9e4da6913c873e22934e75941afd57fab2a386/Group-47.jpg" /&#62;
        
    
            at skagen denmark, i directed the development of designs and illustrations across products, in-store displays, and packaging, shaping a cohesive brand experience at every touchpoint customers encountered.
my involvement extended into product design, where i crafted original art and digital watch faces, each one built to reflect skagen's distinct visual identity. i also led collaborations with outside artists, bringing fresh perspective and creative range into the brand's product marketing.
        
    
role:&#38;nbsp;art director
        
            ©: skagen denmarkcompany: fossil group
        
    
</description>
		
	</item>
		
		
	<item>
		<title>diesel watches</title>
				
		<link>https://heyhouli.com/diesel-watches</link>

		<pubDate>Wed, 17 Apr 2024 17:21:39 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

		<guid isPermaLink="true">https://heyhouli.com/diesel-watches</guid>

		<description>
    
        
        &#60;img width="2700" height="1080" width_o="2700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/75354955df5b5bcef79611526a8ad3030cc454b2acb61330b5bea7a68d73e531/michael-houlihan_disel.jpg" data-mid="209268346" border="0"  src="https://freight.cargo.site/w/1000/i/75354955df5b5bcef79611526a8ad3030cc454b2acb61330b5bea7a68d73e531/michael-houlihan_disel.jpg" /&#62;
        
        &#60;img width="2430" height="1280" width_o="2430" height_o="1280" data-src="https://freight.cargo.site/t/original/i/febc2561d67e1ae62966dbc6a44fb976ab717233a4389457225537cf181a65b6/diesel-port_4.jpg" data-mid="209259384" border="0"  src="https://freight.cargo.site/w/1000/i/febc2561d67e1ae62966dbc6a44fb976ab717233a4389457225537cf181a65b6/diesel-port_4.jpg" /&#62;
        
        &#60;img width="2786" height="1280" width_o="2786" height_o="1280" data-src="https://freight.cargo.site/t/original/i/53927db55b1c710861feebbf9449ff4df8675473084fac442fdb869dafef4243/Group-77.jpg" data-mid="209161768" border="0"  src="https://freight.cargo.site/w/1000/i/53927db55b1c710861feebbf9449ff4df8675473084fac442fdb869dafef4243/Group-77.jpg" /&#62;
        
    
            at diesel watches, i contributed original art for the brand's watch faces, creating illustrations built for a specific brand and audience. each piece was developed with diesel's distinct identity in mind, bold, edgy, and unmistakably its own, ensuring the artwork felt like a natural extension of the brand rather than a generic add-on. it was a project rooted in illustration first, translating brand character directly onto the product itself.
        
    
 role:&#38;nbsp;art direction/ illustrator
        
        ©: diesel
        company: fossil group
    
</description>
		
	</item>
		
		
	<item>
		<title>ccs</title>
				
		<link>https://heyhouli.com/ccs</link>

		<pubDate>Fri, 18 Jun 2021 19:15:56 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

		<guid isPermaLink="true">https://heyhouli.com/ccs</guid>

		<description>
    
        
&#60;img width="2700" height="1080" width_o="2700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e56fca6167944906a00fab75cc5ac3ab1e663257126a26df3ab1610a0aea4811/michael-houlihan_ccs.jpg" data-mid="209268557" border="0"  src="https://freight.cargo.site/w/1000/i/e56fca6167944906a00fab75cc5ac3ab1e663257126a26df3ab1610a0aea4811/michael-houlihan_ccs.jpg" /&#62;

            
            &#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/d4934a0b6fd28943c99ff3263e45ccc92f53c8c5bafa5578a15e6525b2f97aa7/ccs-wall.png" data-mid="184529663" border="0"  src="https://freight.cargo.site/w/1000/i/d4934a0b6fd28943c99ff3263e45ccc92f53c8c5bafa5578a15e6525b2f97aa7/ccs-wall.png" /&#62;
            

            &#60;img width="2700" height="1240" width_o="2700" height_o="1240" data-src="https://freight.cargo.site/t/original/i/e3cf13429d47af8002d66a230a1cbb125f5e3edddb85b6036fd2d84ae6ba89c2/michael-houlihan-heyhouli--ccs-6.jpg" data-mid="209323240" border="0"  src="https://freight.cargo.site/w/1000/i/e3cf13429d47af8002d66a230a1cbb125f5e3edddb85b6036fd2d84ae6ba89c2/michael-houlihan-heyhouli--ccs-6.jpg" /&#62;
            
            &#60;img width="2718" height="1240" width_o="2718" height_o="1240" data-src="https://freight.cargo.site/t/original/i/f3e0d3cc4267bc29ab0e023b455d3f2e31a23f07070bacc2402663b43f5bfc90/michael-houlihan-heyhouli--ccs-3.jpg" data-mid="209323237" border="0"  src="https://freight.cargo.site/w/1000/i/f3e0d3cc4267bc29ab0e023b455d3f2e31a23f07070bacc2402663b43f5bfc90/michael-houlihan-heyhouli--ccs-3.jpg" /&#62;
            
            &#60;img width="2718" height="1240" width_o="2718" height_o="1240" data-src="https://freight.cargo.site/t/original/i/02b07aab4cd8ecf13662b0e60ea87d66d2903be640f8ca6f4329a137229be1f4/michael-houlihan-heyhouli--ccs-4.jpg" data-mid="209323238" border="0"  src="https://freight.cargo.site/w/1000/i/02b07aab4cd8ecf13662b0e60ea87d66d2903be640f8ca6f4329a137229be1f4/michael-houlihan-heyhouli--ccs-4.jpg" /&#62;
            

            &#60;img width="2700" height="1342" width_o="2700" height_o="1342" data-src="https://freight.cargo.site/t/original/i/4ae82c92a498b7c9c1c9a00c66afa6c9507641fb93719079a15e0d2191c8b09f/Group-73.png" data-mid="184529665" border="0"  src="https://freight.cargo.site/w/1000/i/4ae82c92a498b7c9c1c9a00c66afa6c9507641fb93719079a15e0d2191c8b09f/Group-73.png" /&#62;
            
            &#60;img width="2718" height="1240" width_o="2718" height_o="1240" data-src="https://freight.cargo.site/t/original/i/a2dac2f331e5f896751b97c93ac76d3597162f0e4511002ca4e3a45ad3255e04/michael-houlihan-heyhouli--ccs-5.jpg" data-mid="209323239" border="0"  src="https://freight.cargo.site/w/1000/i/a2dac2f331e5f896751b97c93ac76d3597162f0e4511002ca4e3a45ad3255e04/michael-houlihan-heyhouli--ccs-5.jpg" /&#62;
            

 ccs set out to build grand openings and a real community around the brand, a place for skateboarders to connect over a shared passion. i helped build a digital identity that merged design with technology to capture the spirit of skateboarding itself.
we started by studying the community, using that research to shape prototypes that improved the experience. what came out of it was a visual identity built around edgy contours, bold typography, and a vivid color palette, something that felt like it belonged to skate culture rather than a brand trying to borrow from it. the site became a hub for user-generated content, with experiences built in to keep people engaged.
the work extended past the site into print collateral, marketing materials, digital content, and live events, tying everything into one cohesive brand experience. it became a project that connected&#38;nbsp;skateboarders around a shared identity, one built on the culture itself.
        
    
 role: art direction/ branding
            ©: ccs
 agency: automatic media
        
    
</description>
		
	</item>
		
		
	<item>
		<title>misfit collectibles x the struts</title>
				
		<link>https://heyhouli.com/misfit-collectibles-x-the-struts</link>

		<pubDate>Mon, 29 Apr 2024 17:33:48 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

		<guid isPermaLink="true">https://heyhouli.com/misfit-collectibles-x-the-struts</guid>

		<description>
    
        
&#60;img width="2700" height="1080" width_o="2700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f58afe647fbb5fc1302ce5f7080707fb736753cb223b318a804a8240ee1b4279/misfit-collectibles-x-the-struts-1.jpg" data-mid="209956852" border="0"  src="https://freight.cargo.site/w/1000/i/f58afe647fbb5fc1302ce5f7080707fb736753cb223b318a804a8240ee1b4279/misfit-collectibles-x-the-struts-1.jpg" /&#62;

        &#60;img width="2718" height="1654" width_o="2718" height_o="1654" data-src="https://freight.cargo.site/t/original/i/f15a495070d15da8224fb7a4588971ca57a6fce0b9c15598c9a5c998bbc3d281/misfit-collectibles-x-the-struts-3.jpg" data-mid="209971977" border="0"  src="https://freight.cargo.site/w/1000/i/f15a495070d15da8224fb7a4588971ca57a6fce0b9c15598c9a5c998bbc3d281/misfit-collectibles-x-the-struts-3.jpg" /&#62;
        
        &#60;img width="2700" height="1240" width_o="2700" height_o="1240" data-src="https://freight.cargo.site/t/original/i/fbaa269a301766da7581ad3ae37ffec5d8c119386741a87d7754bbc74fb3a75f/misfit-collectibles-x-the-struts-6.jpg" data-mid="209973748" border="0"  src="https://freight.cargo.site/w/1000/i/fbaa269a301766da7581ad3ae37ffec5d8c119386741a87d7754bbc74fb3a75f/misfit-collectibles-x-the-struts-6.jpg" /&#62;
        

        &#60;img width="2718" height="1258" width_o="2718" height_o="1258" data-src="https://freight.cargo.site/t/original/i/3a2ef5e342a2bad332ec6886d5cfcdef5cef59e68076a3a0ee77dc7ea88b6768/misfit-collectibles-x-the-struts-2.jpg" data-mid="209971976" border="0"  src="https://freight.cargo.site/w/1000/i/3a2ef5e342a2bad332ec6886d5cfcdef5cef59e68076a3a0ee77dc7ea88b6768/misfit-collectibles-x-the-struts-2.jpg" /&#62;
        

            "the time is now" is a limited edition watch from misfit collectibles, made in collaboration with the struts and designed by frontman luke spiller. the piece is built to be worn a few different ways, watch, necklace pendant, or pocket watch, paired with a crystal-embellished pendant, reflecting luke's own style and his drive to make every moment count.
as art director and digital creative lead, my job was to bring that idea to life across every touchpoint, using photography, animation, and digital media to craft a narrative our audience would actually connect with. the launch event blended art, music, and fashion, echoing the struts' rebellious energy alongside misfit's own craftsmanship, and we extended that experience online with live streaming and interactive content so the moment reached people beyond the venue.
        
    
 role: art direction/ digital creative direction
        
        
        company: misfit collectibles
        
    
</description>
		
	</item>
		
		
	<item>
		<title>misfit collectibles</title>
				
		<link>https://heyhouli.com/misfit-collectibles</link>

		<pubDate>Wed, 24 Apr 2024 19:49:58 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

		<guid isPermaLink="true">https://heyhouli.com/misfit-collectibles</guid>

		<description>
    
        
        &#60;img width="2700" height="1080" width_o="2700" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d7c7d9a22f501fccf82faf00ee482125ad6e7e5d978299861030e6b163826bff/heyhouli--misfit---michael-houlihan--1.jpg" data-mid="209676327" border="0"  src="https://freight.cargo.site/w/1000/i/d7c7d9a22f501fccf82faf00ee482125ad6e7e5d978299861030e6b163826bff/heyhouli--misfit---michael-houlihan--1.jpg" /&#62;
        
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            misfit collectibles curates a range of products spanning watches, tech accessories, and collectibles, all built around creator centrism and community. my work centered on art direction and original illustration, shaping the visual direction of each release while creating art that gave every product a story of its own. our limited edition watches came with exclusive mini-comics and custom 20th-anniversary sleeve art, part of the toy tokyo 20th anniversary capsule collection, celebrating the characters within toy tokyo's world.
        
    
        role: creative direction/ illustration
        
        
        company: misfit collectibles
        
    
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		<title>oaktopia music &#38; arts festival</title>
				
		<link>https://heyhouli.com/oaktopia-music-arts-festival</link>

		<pubDate>Fri, 18 Jun 2021 19:15:56 +0000</pubDate>

		<dc:creator>hey houli</dc:creator>

		<guid isPermaLink="true">https://heyhouli.com/oaktopia-music-arts-festival</guid>

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            oaktopia music and arts festival drew a crowd of over 10,000 attendees from 25 states and three countries over three days in denton, tx. as art director, i led a full reimagining of the festival's brand identity and marketing, from print and digital materials to cross-platform social campaigns.
on-site, i directed the visual displays that shaped the on-stage experience, along with sponsorship packages, stage design, and credentials and apparel, work built to make every part of the festival feel considered and cohesive, not just the stage itself.
        
    
 role: art direction/ experiential design
 ©: oaktopia music &#38;amp; art festival
 agency: m. houlihan
        
    
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