cold soda by elevate is an art gallery and cultural space i co-founded with daniel i. yanez (diy), built around a simple idea: give contemporary art and pop-up experiences a place to exist outside the usual gallery format.
we curated shows and installations meant to be walked through and interacted with, not just looked at, work that invited people to actually spend time with the art rather than pass by it. as creative director and founder, i led the branding and visual direction for the space itself, shaping an identity that made cold soda feel like its own destination rather than another pop-up gallery.
we curated shows and installations meant to be walked through and interacted with, not just looked at, work that invited people to actually spend time with the art rather than pass by it. as creative director and founder, i led the branding and visual direction for the space itself, shaping an identity that made cold soda feel like its own destination rather than another pop-up gallery.
role: creative direction/ founder/ branding
©: cold soda by elevate
agency: m. houlihan
©: cold soda by elevate
agency: m. houlihan